BEHIND THE LENS:

Whether you’re hitting the trails on the weekend, biking to work and closing the big deal, or getting your afternoon workout at the gym, epix is the watch for you.

When the Garmin team explained their new line of smart watches, we knew Denver would be a perfect fit. Not only because the locations would align with Garmin’s creative concepts, but because the people of Denver are literally the target demographic for this product. This city meshed perfectly with the product as we moved from the neighborhood CrossFit gym, to the bustling city streets, to the local hiking trails.

Surrounded with a talented and creative team, we meticulously lit each scene to look like natural light. We wanted it to be so subtle that the viewer would never imagine there was an entire crew behind each image, but give it enough punch to highlight every small detail of the watch.